NBS comes from . But it’s more than just a fun name, it’s a philosophy of life for us: to just focus our energy just on what’s important and not on what’s superfluous. And, for us, what’s really important is simple: building strong brands that create deep relationships with people. It’s these deep relationships that bring value, reputation and financial returns to brands. Nbs is part of the Dentsu Aegis Network, the first global communications network prepared for the digital era. It's the 5th largest communications group in the world with offices spread over 110 countries on five continents.

Key People.




NBS believes that strong brands are built through important positive transformations in the lives of consumers. That’s why we thought of creating NBS Rio+Rio: the first social business venture in the world created by an advertising agency. It’s a bridge between private initiative, brands, and the slums of Rio de Janeiro.

NBS Rio+Rio was founded in 2012. But, before this, we did extensive field research. Over 18 months we visited all these communities, promoting roundtable discussions with local police leaders and community leaders, and interviewing young opinion formers in these neighborhoods as well as sociologists and anthropologists. This is why we can say today that we have a solid understanding of these areas.

In our office on the hill of Santa Marta in Botafogo we create projects based on this expertise. These aren’t handouts. This isn’t propaganda. This isn’t philanthropy. It’s a new way of thinking of and implementing projects that can transform the lives of the people who live in these communities and at the same time generate revenues and visibility for brands.


Maintaining an attentive look at the way in which change can affect the behavior of those around us, the Riologia project is an open market study that raises provocative questions relating to various resident profiles in the city of Rio de Janeiro. All together eight profiles have been studied since 2012, using innovative research techniques in collaboration with the Casa 7 Institute.

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